Performance Max in Google Ads: how to get the most out of PMax
PMax works with clean conversion value, brand exclusions, and audience signals as hints, not hard targeting; median PMax spend share was only 2.8%, and…
Igor Ivitskiy's Google Ads Blog
Advertising on Google Maps: What It Costs and How to Set It Up
Google Maps placement comes from location assets linked to your Business Profile, not from a separate Maps campaign.
Advertising an Online Watch Store
Watch store ads work by segment (style, price, brand), not the generic buy-watches query; brand CPC can run 2 to 6.5 times higher than generic, so measure…
Plumbing Advertising: How to Promote a Plumbing Supplies Store
Plumbing ads run on urgency: calls close these jobs, so call assets and one-tap dialing matter more than copy.
Google Ads Conversion Tracking Setup: A Step-by-Step Guide
Install conversion tracking with real values via GTM, then let Target CPA or Target ROAS learn; only 27% of Target ROAS campaigns hit their goal, so set…
Advertising for Auto Repair Shops and Garages
Auto shop ads need a clear local offer, separate service pages, high-intent Search, and Google Business Profile; a generic homepage without prices, times,…
How to Pay for Google Ads: Payment Methods
Pay via manual top-up or automatic billing; set country and currency carefully at account creation, and at scale 61% of lost impressions come from Ad…
Flower Shop Advertising in Google Ads
Flower shop ads convert best on occasion-driven queries, not generic flower searches.
Real Estate Advertising: Ready-Made Ad Copy
Real estate ads win with narrow campaigns split by district and property type, each with its own landing page.
Laser hair removal advertising: prepared ad texts
Laser hair removal ads need zone-level keywords and medical-safe copy (no permanent guarantees or before-after claims); Poor ads had 9.73% CTR vs 2.93%…
Massage Advertising: Ready-to-Use Copy and Promotion Strategy
Massage ads pay off when campaigns are split by service type and area and the landing page matches the query.
What is a keyword and how it differs from a search term
You set keywords but pay for search terms; a median 62% of conversions come from only 1% of highest-spend terms, so audit the search terms report and add…