Igor Ivitskiy’s Google Ads Blog, Page 3

I explain what Google Ads clicks really cost, how bidding behaves and where ad spend goes to waste.

Latest articles

How to Collect Customer Reviews
Internet Marketing28.09.2026
Google Ads for Service Businesses: Getting Leads
Industry Guides28.09.2026
Google Ads Lead Forms: How They Work and When to Use Them
Google Ads Setup28.09.2026
Google Ads Customer Match: Add and Use Customer Lists
Google Ads Setup28.09.2026
Google Ads Auto-Apply: How to Turn It Off
Google Ads Setup28.09.2026
3 Google Ads Mistakes That Waste Your Budget
Google Ads Setup28.09.2026
How AI Is Changing Google Ads: My Experiment
Internet Marketing28.09.2026
Google Ads Final URL Suffix: Setup and Examples
Google Ads Setup28.09.2026
Google Ads Audience Segments: Interests and Intent
Keywords & Audiences28.09.2026
Google Ads: DIY or Agency? Decide in 10 Minutes
Google Ads Setup21.09.2026
Google Ads Management: A Monthly Contractor Checklist
Google Ads Setup21.09.2026
What Google Ads Setup Includes: An Acceptance Checklist
Google Ads Setup21.09.2026
Google Ads Management Pricing 2026: Agency, Freelancer, DIY
Google Ads Setup21.09.2026
“Destination not working”: what to do
Google Ads Setup21.09.2026
Ad Strength “Poor”: should you raise it
Google Ads Setup21.09.2026
Google Ads “Under review”: how long to wait
Google Ads Setup21.09.2026
Rarely shown due to low Quality Score
Google Ads Setup21.09.2026
Keyword status: Below first page bid estimate
Google Ads Setup21.09.2026
What Determines Cost per Click in Google Ads?
Bid strategies21.09.2026
Target Impression Share: When to Use It in Google Ads
Bid strategies21.09.2026
How the Google Ads Auction Works
Bid strategies21.09.2026
Manual CPC Bidding in Google Ads: When It Makes Sense
Bid strategies21.09.2026
How to Use Google Trends for Your Business
Internet Marketing21.09.2026
How to Find a Google Ads Specialist
Internet Marketing21.09.2026
Check Your Google Ads Contractor: 7 Checks in 30 Minutes
Optimization & Audit21.09.2026
Google Ads Audit: A Diagnostic Tree for Wasted Spend
Optimization & Audit21.09.2026
Gmail Ads: Reach Customers Through Google Ads
Google Ads Setup21.09.2026
B2B Marketing and Advertising: From Click to Lead
Industry Guides21.09.2026
Dynamic Search Ads: When to Use DSA in Google Ads
Google Ads Campaign Types21.09.2026
Performance Max for Services: Real Leads or Wasted Budget?
Google Ads Campaign Types14.09.2026