Igor Ivitskiy’s Google Ads Blog, Page 2

I explain what Google Ads clicks really cost, how bidding behaves and where ad spend goes to waste.

Latest articles

Google Ads invalid clicks: what the column shows and what to do
Optimization & Audit12.10.2026
Unverified Conversion in Google Ads: What the Status Means
Analytics & Conversions12.10.2026
No Recent Conversions in Google Ads: What the Status Means
Analytics & Conversions12.10.2026
Search Lost IS (Budget): What the Column Means and What to Do
Bid strategies12.10.2026
Top of Page Bid, Low and High Range: What They Mean
Keywords & Audiences12.10.2026
Google Business Profile Setup for Service Businesses
Google Ads Setup12.10.2026
Google Shopping Product Titles: How to Rewrite the Feed
Google Ads Campaign Types05.10.2026
Google Shopping Negative Keywords: Where to Look
Google Ads Campaign Types05.10.2026
Shopping product groups and priorities
Google Ads Campaign Types05.10.2026
Performance Max vs Standard Shopping: which to run
Google Ads Campaign Types05.10.2026
Google Shopping in Ukraine: What to Prepare Before Launch
Google Ads Campaign Types05.10.2026
Misconfigured conversion in Google Ads
Analytics & Conversions05.10.2026
Text on image: what to do in Merchant Center
Google Ads Setup05.10.2026
Missing GTIN and limited performance
Google Ads Setup05.10.2026
Product status Under review in Merchant Center
Google Ads Setup05.10.2026
Mismatched Product Price in Merchant Center: What to Do
Google Ads Setup05.10.2026
Google Ads Auction Insights: How to Read It
Bid strategies05.10.2026
Google Ads ad schedule: what it controls
Bid strategies05.10.2026
Search lost IS (rank): what the column means
Bid strategies05.10.2026
Google Shopping Campaign Management: A Weekly Routine
Google Ads Campaign Types05.10.2026
All Google Ads Benchmarks in One Table
Analytics & Conversions28.09.2026
Google Ads Mobile vs Desktop: Where Your Spend Goes
Analytics & Conversions28.09.2026
Google Ads Seasonality: CPC and CTR by Month
Analytics & Conversions28.09.2026
“Suspicious payment activity”: what to do
Google Ads Setup28.09.2026
“Healthcare and medicines”: what to do
Google Ads Setup28.09.2026
“Editorial” in Google Ads: What to Fix
Google Ads Setup28.09.2026
“Trademarks” in Google Ads: Why Ads Get Limited
Google Ads Setup28.09.2026
Awaiting conversions in Google Ads: what to do
Analytics & Conversions28.09.2026
“Destination mismatch”: what to do
Google Ads Setup28.09.2026
Target ROAS: How Value-Based Bidding Works in Google Ads
Bid strategies28.09.2026