YouTube ads: how to set up a campaign in Google Ads
Set up YouTube ads in Google Ads: Demand Gen for leads, YouTube engagements for subscribers, plus budget, audiences, and frequency caps.
Igor Ivitskiy's Google Ads Blog
Why Your Google Ads Ad Is Not Showing
Find out why your Google Ads ad is not showing and use a practical checklist to identify problems with approval, bids, budget, and targeting.
How to Pay for Google Ads From Abroad: Two Legal Options
Your Google Ads payment profile country controls currency, taxes, and payment methods. Learn when to keep it and when to create a new one.
Why Google Suspends My Ads Account
Learn why Google Ads accounts are suspended, how to read the notice, fix the real cause, and submit the right appeal without making things worse.
What Google Shopping Is and How Shopping Ads Work
Learn how Google Shopping works, what an online store needs to launch Shopping ads, and which customer actions generate a charge.
Demand Gen in Google Ads: how to set up Discovery ads
Demand Gen in Google Ads places visual ads across YouTube, Gmail, Discover and Maps. Use it to warm an audience, not to force a same-day sale.
Google Ad Grants: ads for nonprofits, eligibility and the catch
Google Ad Grants gives eligible nonprofits up to $10,000 a month in text search ads if the organization meets the program rules.
Google Ads Location Targeting: Set a Radius Without Paying for Nearby Areas
Learn when to use presence targeting, set a radius around a location, and exclude nearby areas that your local business does not serve.
Google Ads Manager Account: Why the Owner Needs a Separate Control Layer
Learn how to keep control of your Google Ads account, grant contractor access, and change agencies without losing campaign history.
Return on Sales: What It Is and How to Improve It
Learn how to calculate return on sales and advertising, diagnose a decline, and improve profitability through margin, costs, analytics, and acquisition.
Advertising legal services for law firms and attorneys
Legal clients rarely search in a crisis. Give them a useful document first, then stay in touch by email until they need a lawyer.
Advertising medical services
Medical ads cannot use remarketing. Capture email with a short useful file, then stay in touch until the person is ready to book.