YouTube In-Stream Ads and Quality Leads: Igor Ivitskiy at Adworld Experience 2025
When Video Action Campaigns gave way to Demand Gen, many advertisers found that YouTube in-stream traffic spent money without producing dependable
Igor Ivitskiy's Google Ads Blog
Google Ads Secrets: A Scientist’s Approach to PPC Optimization at ecomTEAM 2025
At ecomTEAM, Igor Ivitskiy argued that the most useful advertising evidence often sits inside rows teams dismiss as weak, unprofitable or irrelevant.
A Scientist’s Approach to PPC Optimisation: Igor Ivitskiy at Hero Conf 2025
PPC benchmarks and platform scores can look authoritative while hiding the context that produced them. At Hero Conf 2025, Igor Ivitskiy proposed three
30x Conversions with N-Gram Negative Keywords: Igor Ivitskiy at Adworld Experience 2024
Adworld Experience 2024 award case: word-level profitability of search terms took a B2C SaaS account from 50 to 1,500 conversions per day in one week.
Types of search queries
Types of search queries for Google Ads: navigational, informational, commercial, frequency, geo, and how to keep $ on phrases that convert.
What is Google Tag Manager (GTM) and what is it for
Google Tag Manager explained for business owners: why the container exists, how tags and triggers work, when an event is real, and when GTM will not help.
How to Send CRM Sales Back to Google Ads
Learn the GCLID to CRM workflow, import windows, required fields, and when an offline sale should become a primary Google Ads conversion.
How to link Google Ads and Google Analytics
How to link Google Ads and GA4 from either product, fix different Google logins, import conversions, and know when the link is worth doing.
What is Google Keyword Planner
Google Keyword Planner explained for business owners: find search phrases, estimate demand and CPC in $, and build a first keyword list without wasting budget.
How to install Google Tag Manager (GTM) on a website
Install Google Tag Manager step by step: account, container, head and body snippets, WordPress and builders, first GA4 and Meta Pixel tags without double counting.
How to set up Google Tag Manager: step-by-step GTM setup
How to set up Google Tag Manager: Google tag / GA4, Meta Pixel, Conversion Linker, 15-second engagement, and conversion events without constant code deploys.
Keywords for advertising: how to research keywords for Google Ads
How to research Google Ads keywords: keyword vs query, intent, match types, negatives and a practical algorithm so you do not waste $ on random clicks.